2024 Toyota RAV4 Prime

RAV4 Prime

Build and price your new Toyota RAV4 Prime exactly the way you want it.

RAV4 Prime

Electrifying Performance, Efficiently Powered

Sporty, versatile, and connected. Get into our most powerful RAV4 yet, with 302 net horsepower, cutting-edge technology, and a whole lot more. Best of all, you can choose to plug it in, gas it up, or both. With a full tank and a full electric charge, RAV4 Prime delivers a total combined driving range of up to 979 kilometres*. Available in two unique models.

RAV4 Performance

RAV4 Prime shares many of the same attributes as RAV4 Hybrid, including a next generation hybrid system, and electronic on-demand all-wheel drive. The biggest difference is its larger hybrid battery – that lets you go quicker and further on electric-only mode alone.

Self-Charging Hybrid Battery

Conventional RAV4 Hybrids never need to be plugged in. The hybrid battery recharges on the go, using innovations like regenerative braking to capture and transform energy into electricity and store it in the battery. However, with a Plug-in Hybrid, choosing to plug-in extends your electric only driving range.

No Additional Maintenance

RAV4 Prime’s high-performance battery is designed to last. And Toyota hybrids require no additional routine maintenance. In fact, they follow the same maintenance schedule as our conventionally-powered vehicles.

RAV4 Prime
RAV4 Prime