2024 Toyota Prius Prime

Prius Prime

Build and price your new Toyota Prius Prime exactly the way you want it.

Prius Prime

All-new, Completely Re-imagined

Renowned as the world’s first production hybrid car, the legendary Prius is all-new for 2023. Built on the second-generation TNGA-C platform, the 2023 Prius features an athletic silhouette and modern Japanese design that excites.

Significantly improved driving performance comes from the new 5th generation hybrid powertrain and standard electric all-wheel-drive system, combining accessible electrification with spirited performance. Intelligent features abound, including the newest Toyota Multimedia system and Toyota Safety SenseTM 3.0. Available in two grades XLE and Limited, the Toyota Prius builds on its sustainable legacy, poised to take you on your next adventure.

Advanced Peace of Mind

With Toyota Safety SenseTM 3.0 the 2024 Prius doesn’t compromise on safety. Our most advanced suite of active safety features comes with capabilities that include an enhanced Pre-Collision System to help support your awareness, especially at intersections. Putting peace of mind first.

Prius Prime
Prius Prime